Always remember that investments can go down as well as up in value, so you could get back less than you put in. A rule of thumb is to hang on to your investments for at least five years to give them the best chance of providing the returns you are hoping for.

Compare The Best Robo Advisors In The UK

Updated On: May 25, 2021
Robo Investing UK - Compare the best Robo Advisors


Best Robo Advisors in the UK

Robo advisors are technology companies that provide automated financial planning with little or no human supervision. Their products include ready-made investments, managed investments, and financial advice.

Compare some of the best robo advisors in the UK below.

Capital at risk. ISA rules apply.

Moneyfarm - Mid-price range; Offers financial advice

Moneyfarm Logo
Account Type
Average Annual Investment Cost
Annual Platform Fee
0.75% - 0.35%
Minimum ISA Deposit

Moneyfarm has seven risk-rated portfolios that are recommended to you using your online investor profile. You also benefit from free and personalised digital investment advice from Moneyfarm’s investment consultants -  chat, phone, email, or meet your consultant in person. Moneyfarm’s products include Stocks and Shares ISA, General Investment Account, and Personal Pension.

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Plum - Mid-price range; Automatic investing; Beginner friendly

Plum Logo
Account Type
Average Annual
Investment Cost
Annual Platform Fee
(first month free)
Minimum ISA Deposit

When you subscribe to Plum Plus or Plum Pro (from £1 a month), you can choose to invest your money in a variety of funds. Plum calculates how much you can afford to set aside and automatically invests that amount for you. You choose your investments based on what matters to you. For example, you could choose to invest in emerging markets, technology, ethical companies, etc. Plum offers Stocks and Shares ISA, SIPP, and other money management tools.

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Nutmeg - Low cost; Offers socially responsible investments

Nutmeg Logo
Account Type
Average Annual
Investment Cost
0.14% - 0.32%
Annual Platform Fee
0.75% - 0.25%
Minimum ISA Deposit

Nutmeg allows you to invest in a variety of funds based on your risk preference and values. It has four investment portfolios to choose from - Fixed Allocation (cheapest), Fully Managed, Smart Alpha, and Socially Responsible. Nutmeg’s products include Stocks and Shares ISA, Lifetime ISA, Junior ISA, and Personal Pension. Formal financial advice is also available.

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Wealthify - Mid-price range; Offers ethical portfolios

Wealthify Logo
Account Type
Average Annual Investment Cost
0.16% - 0.56%
Annual Platform Fee
Minimum ISA Deposit

Wealthify allows you to choose from five investment themes based on your attitude to risk - cautious, tentative, confident, ambitious or adventurous. Then it builds an investment plan to match your risk preference. Wealthify’s products include environmentally and socially responsible investments, Stocks and Shares ISA, Junior ISA, and SIPP.

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To make sense of the charges, use our robo advisor price comparison table below.

Compare Robo Advisors And Managed Stocks & Shares ISA

Robo advisors are excellent for beginner investors or those who do not want to deal with the hassle of choosing individual stocks, shares, and other investments.

If you prefer to invest in individual stocks, shares, or funds, use our dedicated investment fees comparison tool for funds or shares.

The table below compares the annual stocks and shares ISA charges of some of the best robo advisors and investment platforms in the UK.

To make the best use of the table below, click on the column headers to sort from the most expensive to the cheapest robo advisor and vice versa. 

For example, if you want to see the cheapest robo advisor for regular investments of £100 per month, click once on the "£100 per Month" header. To see the most expensive robo advisor for a lump sum investment of £20k, click twice on the "£20,000 Lump Sum" header. 

Continue this exercise on all the headers until you find what you are looking for. Then scroll down to read our assumptions and to learn more about robo advisors.

Capital at risk. ISA rules apply.

     Platform      Investment
per Month
per Month
Lump Sum
Lump Sum
Learn More
ETFmatic 0.12 4 39 120 600 DETAILS
EQ Investors 0.25 8 80 248 1040 DETAILS
IG Smart Portfolios 0.14 4 41 128 390 DETAILS
Moneybox 0.21 12 38 141 669 DETAILS
Moneyfarm 0.20 6 60 176 760 DETAILS
Munnypot 0.22 10 88 166 1230 DETAILS
(Fixed Allocation)
0.19 4 45 138 690 DETAILS
(Fully Managed)
0.19 6 64 198 990 DETAILS
OpenMoney 0.10 3 33 102 510 DETAILS
Plum 0.48 14 42 107 491 DETAILS
Santander: Digital Investment Adviser 0.39 16 59 168 690 DETAILS
True Potential Investor 0.80 8 79 244 1220 DETAILS
Wealth Horizon 0.14 7 74 228 1140 DETAILS
Wealthify 0.16 5 49 152 760 DETAILS
Wealthsimple 0.20 5 45 140 700 DETAILS
Primary Data Source: The Lang Cat


When you invest using a robo advisor, please note the fund manager will add on various charges within the fund. A good representation of those charges is the average investment cost or Ongoing Charges Figure (OCF). 

OCF estimates the portion of your investment's total cost that goes to the fund manager and is separate from the platform fee and dealing fee.

The examples in the price comparison table above should give you an idea of the total cost of your investment, including platform fees, dealing fees, OCF, and transaction costs (where we could find them).

In each case, we've used a mid-risk ready-made portfolio or multi-asset fund. 

You can find out more about investing in funds and the various charges in our Investing in Funds guide.

The calculations above are based on the following scenarios:

  1. £100 per month regular investment,
  2. £1,000 per month regular investment,
  3. £20,000 lump sum (a year's ISA allowance), or
  4. £100,000 lump sum (if you have some ISAs from previous years and are transferring in).

For regular investments, we assume you'll make 12 deals a year or one deal every month.

A deal is either one of buying or selling an investment. It is also called a trade. 

We use the colours green, amber, and red to indicate how expensive or cheap a robo advisor is compared to the others. The cheapest robo advisors are coloured green, the more expensive ones red, and the others amber.

That a robo advisor is green doesn't make it the best robo advisor for you as cheap doesn't always equal good. Some of the more expensive robo advisors could have a wider variety of investments depending on what you are looking for.

If you are investing small amounts and choose to go with the cheapest robo advisor for that amount, note that some of the more expensive robo advisors become cheaper as your pot increases. Consider Moneybox and Santander.

Additionally, we show the costs which apply to the first year only. This is especially important because, with platforms like Santander, Wealth Horizon and Munnypot, your costs reduce after the first year when you no longer have to pay the initial advice fee.

Finally, for each provider listed on our best robo advisor comparison table above, your money is protected by the Financial Services Compensation Scheme (FSCS).

Frequently Asked Questions

1. What is a robo advisor?

Robo advisors are technology companies that provide automated financial planning with little or no human supervision. They use their algorithms to calculate your risk level and present you with a set of ready-made investments based on your risk profile. Many established investment platforms and fintech startups offer robo-advisor services.

In the UK, robo advisors are also called do-it-for-me investment platforms.

2. What is robo investing?

Robo investing is automated financial planning. It is a simple way to invest in hundreds of stocks, bonds and funds directly from your smartphone without dealing with the hassle of picking individual stocks, shares or other types of investments. 

3. What is a ready-made portfolio?

A ready-made investment portfolio is a diverse mix of investments created by fund managers to help reduce the burden of choosing individual stocks and shares or funds. With one ready-made portfolio, you could have access to hundreds of investments.

4. Which robo investor is the best in the UK?

Here are some of the best robo advisors in the UK:

  • Plum - Mid-price range; automatic investing; good for beginners
  • Moneyfarm - Mid-price range; offers financial advice
  • Wealthify - Mid-price range; offers ethical portfolios
  • Nutmeg - Low cost; offers socially responsible investments
  • OpenMoney - Low cost; offers financial advice

5. What are the advantages of robo-investing?

  1. Most of them are very easy to use.
  2. They let you invest directly from your smartphone.
  3. One portfolio could give you access to hundreds of investments.
  4. Some of them offer proper financial advice.

6. What are the disadvantages of robo-investing?

  1. Some robo-advisors are quite expensive, and more often than not, you could get a much cheaper deal if you went directly to the investment providers they use.
  2. You need to have a smartphone to use them.

You might also like 🤓

  1. Compare Investment Platforms
  2. Compare Online Brokers
  3. Best Stocks and Shares ISA
  4. Best Share Dealing Accounts
  5. Best Investment Apps
  6. Best Auto-Investment Apps
  7. Best Fund Providers
  8. Investing for Beginners


  1. The Lang Cat

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