Investing in Shares

When you buy a share, you own a small unit of a public company. So, if you buy a share in Apple, for example, you become a part-owner of Apple. If it performs well, you'll benefit from its success. If it doesn't perform well, you may lose some money. Companies issue shares to raise money to fund their activities. People invest in shares to benefit from the successes of companies they believe in. You may also come across the word, stock or equity. In most situations, stocks, equities and shares refer to the same thing. Stocks could also mean all your shares in one or more companies.

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The Details

Share-dealing Platforms: Top Picks

We've put together a list of share-dealing platforms that score high on affordability, service quality or both. We've listed only five platforms here, but there are quite a number of them out there. For all providers listed here, your money is protected by the Financial Services Compensation Scheme (FSCS). This means you could get your money back up to £85,000 if any of the companies goes bust.

Platforms

Highlights

Charges

Hargreaves Lansdown is the biggest player in the market. It is highly reputable and known for its quality service. It offers most products, including Stock & Shares ISA, LISA, JISA, pension, etc.
  • Good if you need guidance and hand-holding
  • Not cheap but great service
  • Lots of research, insights and tips
Annual Management Fees:
Fund & Share Account - No charges; ISA - 0.45% capped at £45; SIPP - 0.45% capped at £200

Dealing Fee (per deal): £11.95 (0 - 9 deals); £8.95 (if 10 -19 deals the previous month); £5.95 (if 20+ deals the previous month); £1.50 (if you set up a regular savings plan)
Interactive Investor has more than 3,800 funds and 40,000+ UK and global investment options. Its products include Stock & Shares ISA, JISA, pension, etc.
  • Good if you're going to make at least one trade per month.
  • Lots of ideas, research and insights
Investor Plan: £9.99 per month platform fee, comes with one free trade (funds or shares). Extra trades are £7.99 per trade.

Funds Fan: £13.99 per month platform fee, comes with two free fund trades. Extra fund trades are £3.99, and share trades are £7.99 per trade.

Super Investor: £19.99 per month platform fee, comes with two free trades (funds or shares). Extra trades are £3.99 per trade.

No trading fees if you sign up for the regular investing service.
AJ Bell offers a wide range of investments, including stocks and shares, over 2,000 funds (unit trusts and OEICs), ITs and ETFs. Its products include Stock & Shares ISA, LISA, JISA, pension, etc.
  • Good if you're going to make 10+ trades per month
Annual Platform Fee: 0.25% (Max £7.50 per quarter)

Dealing Fee (per deal):
£9.95 (0 - 9 deals); £4.95 (if 10+ deals the previous month)); £1.50 (if you set up regular savings)

Transfer Out Fee:
£25 per holding
X-O is an affordable execution-only online share-dealing platform. Its services include Stock & Shares ISA, JISA, pension, etc.
  • Good if you know what you are doing
  • Share dealing is cheap, and it has no platform fee
  • Very basic website design
Annual Platform Fee: £0

Dealing Fee: £5.95 per deal

Transfer Out Fee: £15 per holding
iWeb is part of Lloyds Banking Group and operated by Halifax Share Dealing. The website isn't exactly beautiful, but the service is quite cheap. Services include Stock & Shares ISA, JISA, pension, etc.
  • Good if you know what you are doing
  • Share dealing is cheap, but you pay a one-off account opening fee
  • Basic design, but easy-to-use website
Annual Platform Fee: £0

Account Opening Fee: £25 one-off

Dealing Fee: £5 per deal

Transfer Out Fee: £25

View full price comparison table here.

One more thing...

Important❗️
We are not regulated to give you financial advice, so we kindly ask that you not take the information on our website, online community or social media pages as advice. If you think you will need someone qualified to help you make financial decisions such as what to invest in, we strongly recommend you seek advice from a suitably qualified financial adviser. There are a few websites where you can find advisers. Have a look at Unbiased or VouchedFor.

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Platform Charges Directory
Investing for Beginners

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