Always remember that investments can go down as well as up in value, so you could get back less than you put in. A rule of thumb is to hang on to your investments for at least five years to give them the best chance of providing the returns you are hoping for.

Interactive Investor vs eToro

Updated On: Jul 13, 2021
Interactive Investor vs eToro - Which is better

Below, we compare two of the best investment platforms in the UK - Interactive Investor and eToro.

Interactive Investor provides DIY investors with the choice of over 40,000 investments, including UK and overseas shares, funds and ETFs, whilst eToro’s multi-asset trading platform provides access to over 2,000 stocks, cryptocurrencies, CFDs and other instruments. eToro does not offer ISA or SIPP.

Use the tabs below to learn more about the similarities and differences between Interactive Investor and eToro.

Interactive InvestoreToro Logo

Interactive Investor - Access over 40,000 UK and overseas investments

Is Interactive Investor any good?

Interactive Investor is the UK’s leading flat-fee investment platform, providing award-winning investment services and financial information since 1995. Its key mission is to give DIY investors the tools and support they need to make informed investment decisions.

With Interactive Investor, you can open a range of investment accounts, including a Stocks and Shares ISA, General Trading Account, and Self Invested Personal Pension (SIPP).

You’ll gain access to the largest number of UK investment options in the market. Invest in over 40,000 equities across the world's leading exchanges in multiple currencies and the broadest range of funds, investment trusts, and exchange-traded funds (ETFs).

For more information, visit Interactive Investor.

How does Interactive Investor work?

With Interactive Investor, you can invest as follows:

‍Interactive Investor ISA

  • An Interactive Investor ISA allows up to £20,000 of tax-free investments per year, with the option to invest in a broad range of shares, funds, ETFs, investment trusts and more. To get started, you can contribute as little as £25. The process takes just a few minutes, and you can use the web, tablet or mobile app to track your portfolio.

Click here to learn more about the Interactive Investor ISA.

‍Interactive Investor Junior ISA

  • With an Interactive Investor Junior ISA, you can build up a sum of money through tax-efficient investments of up to £9,000 per annum on behalf of a child. The Junior ISA must be opened by the parent or guardian of the child, but anyone can pay into it. Once the child turns 18, the Junior ISA becomes a standard adult ISA that the child can withdraw cash from.

Click here to learn more about the Interactive Investor Junior ISA.

Interactive Investor SIPP

  • An Interactive Investor SIPP offers a tax-efficient way to build up an income for when you retire. As with most pensions, you’ll receive tax relief on up to 100% of your earnings every year, with the maximum cap at £40,000. Interactive Investor gives you the freedom to decide exactly where your pension is invested.

Click here for more information on the Interactive Investor SIPP.

Interactive Investor Trading Account

  • Interactive Investor’s Trading Account offers the choice to invest in a broad range of shares, funds, trusts and ETFs, along with expert insights to help make you a more confident investor. With Interactive Investor, you can save in currency costs by managing your money in multiple currencies across the world's leading exchanges.

Click here for more information on the Interactive Investor Trading Account.

Other services and features

Quick Start Funds

Quick Start Funds is designed to make investing easy through ready-made portfolios. You can choose from six competitively charged funds provided by investment firms Vanguard and BMO, depending on your risk appetite. This includes an even mix of passively and actively managed funds.

Click here to find out more about Quick Start Funds and what one might be right for you.

Interactive Investor Model Portfolios

Interactive Investor has five model portfolios to help you reach your investment goals. This includes growth and income options, as well as an ethical portfolio.

Click here to learn more about Interactive Investor Model Portfolios.

Free Research Account

When you open a free research account with Interactive Investor, you gain access to additional insights, watchlists, a virtual portfolio and email updates. 

Ethical Investing: ACE & ACE 40

Interactive Investors' three ethical investment styles, ‘Avoid’, ‘Considers’ and ‘Embraces’ each contain carefully selected funds that take into account strict environmental and social governance criteria. You can also access the ACE 40 - a list of over 140 ethical investment options to help you identify the environmentally and socially responsible funds, trusts and ETFs that best reflect your values.

Interactive Investor Company Account

An Interactive Investor Company Account gives you the option to trade in the name of a UK limited company. You can invest in funds, ETFs, investment trusts, and both UK and international equities.

Interactive Investor Pension Trading Account

Use your Interactive Investor Pension Trading Account to buy a range of shares, funds, ETFs and investment trusts. You can set the account up to link with an existing SIPP or SSAS run by your preferred pension provider.

ii Super 60

The ii Super 60 is Interactive Investor’s rated list of quality investment options, sorted into asset groups and investment categories. With a range of active and passive funds, ETFs and investment trusts, it’s a great tool to track the market environment and find exactly what assets are best suited to your investment needs.

How do I trade with Interactive Investor?

When you sign up to an Interactive Investor trading account, you gain access to over 40,000 investments, including UK and overseas shares, funds, investment trusts, and ETFs. You can invest through an ISA, SIPP and more, with access to a free research account for additional insights.

The trading account offers a history of documents and transactions relating to your investments, to give you a clearer view of your personal investment history. There is also an option to create watchlists as part of a Virtual Portfolio so that you can track a portfolio of shares, ETFs, investment trusts and more.

Click here to learn more.

What are Interactive Investor’s charges?

Interactive Investor has three payment plans, and each plan gives you access to a Stocks and Shares ISA, Junior ISA, and General Trading Account.

Investor Plan: £9.99 per month platform fee, comes with one free trade (funds or shares). Additional trades are £7.99 per trade‍.

Funds Fan: £13.99 per month platform fee, comes with two free fund trades. Additional fund and investment trust trades are £3.99, and share trades are £7.99 per trade‍.

Super Investor: £19.99 per month platform fee, comes with two free trades (funds or shares). Additional trades are £3.99 per trade.

‍Regular Investing Service: No charge.

SIPP attracts an additional fee of £10 per month.

Click here for a more detailed breakdown of rates and charges.

Is Interactive Investor expensive?

Interactive Investor offers a simple and transparent flat-fee that starts at £9.99 and increases depending on what additional features you wish to use. It doesn’t charge percentage-based fees like other investment platforms do, which means you can keep more of your investments as they grow. There are also no leaving or joining fees, making the process of moving your money quick and easy.

Click here for a more detailed breakdown of rates and charges.

You can also use our investment platform or stock broker comparison table to see how Interactive Investor compares to other investment platforms in the UK.

Is Interactive Investor good for beginners?

Interactive Investor’s platform is designed to give DIY investors, including beginners and experts, the tools and support to make informed investment decisions.

It aims to provide useful financial information to help simplify the investment process and offers a wide range of investment options so that you can choose what’s best for you.

Is Interactive Investor safe?

Interactive Investor offers its customers Financial Services Compensation Scheme (FSCS) protection, which means that your assets are protected up to £85,000 per person. This means you can get your money back if Interactive Investor were to go bust.

Keep in mind that the FSCS does not cover losses arising from the performance of any of your investments.

Is Interactive Investor regulated by the FCA?

Yes, Interactive Investor is authorised and regulated by the Financial Conduct Authority (FCA). Have a look at their permissions on the FCA Register.

Does Interactive Investor have a referral scheme?


How do I open an account with Interactive Investor?

eToro - Access over 2,000 stocks, cryptocurrencies and CFDs, commission-free

Is eToro any good?

eToro is a multi-asset trading platform that helps make traditional money management more accessible to the average person.

As a social trading platform, eToro offers users a unique trading experience which allows you to follow the financial activity of other top users and copy their investment choices in real-time.

The platform currently provides 15+ million users in over 140 countries easy access to more than 2,500 products, a host of engaging features and a collaborative trading community.

eToro users can access over 2,000 stocks, cryptocurrencies, CFDs, commodities and copyPortfolios, as well as copy trading. eToro does not offer ISA or SIPP.

Visit eToro to learn more.

How does eToro work?

Please note: as with all investments, your capital is at risk.

With eToro, you can gain access to a variety of trading opportunities, including:

eToro Stocks & ETFs - 0% commission

  • For traders from Europe, investing in stocks is commission-free on the eToro platform when investing in non-leveraged BUY stock positions.
  • eToro also absorbs Stamp Duty charge for clients where applicable, representing an additional saving of 0.5% in the UK and 1% in Ireland.
  • Other advantages of buying shares on eToro include unlimited trading volume, the ability to buy fractional shares, free access to TipRanks’ expert stock analysis and eToro’s notifications on volatility and market events.

Visit eToro to learn more about commission-free trading.

eToro CFDs

  • eToro’s CFD trading feature enables users to open SELL (short) positions, use leverage and buy fractional shares. For example, on eToro, you can invest as little as $100 in a stock that actually costs $500.
  • Zero commission does not apply to stock CFDs.

Visit eToro to learn more about CFDs.

eToro Crypto

  • eToro offers easy access to most of the major coins, and the ability to invest in crypto with a small amount of money.
  • In addition to popular cryptos like Bitcoin and Ethereum, users will find over 16 other leading cryptocurrencies along with a range of CryptoPortfolios, managed by eToro’s Investment Committee.
  • If you open long (BUY) crypto positions without leverage, eToro will purchase and hold the crypto on your behalf. Short (SELL) and leveraged on eToro are executed using CFDs.

Visit eToro to learn more about trading crypto.

eToro CopyPortfolios

  • eToro’s CopyPortfolio allows users to follow the financial activity of other top users and copy their investment choices in real-time. There are three CopyPortfolios to choose from:
  • Top Trader CopyPortfolios: Here, users can copy the trades of the best-performing traders on eToro, typically according to a predefined strategy.
  • Market CopyPortfolios: This allows users to choose from a combination of instruments bundled together according to a predefined theme.
  • Partner CopyPortfolios: These are portfolios created by eToro’s partners. Examples are Tipranks; a stock analyst software company, WeSave, a French robo advisor and Meitav Dash, a multibillion-dollar investment company.

Visit eToro to learn more about CopyPortfolios.

Other services and features

Social Trading

eToro boasts one of the largest social trading communities in the world, enabling over 15+ million users worldwide to share their thoughts, experiences and knowledge of trading and financial markets with one another.


eToro’s most popular feature CopyTrader is excellent for beginners or those who simply don’t have time to watch the markets frequently. It allows users to automatically copy top-performing traders, with the option to fine-tune their needs by stopping or pausing the copy, or adding and removing funds at any time. Users can choose up to 100 traders to copy simultaneously.

eToro News Feed

eToro’s News Feed works as a personalised social network feed to keep traders connected. You can follow your favourite traders, financial events and interact with members of the eToro community.

Popular Investor Program

If you qualify for eToro’s Popular Investment Program, you can build your own investment business and receive up to 2% of Assets Under Management (AUM) when copied by users. To qualify, you must be a responsible trader with low-risk scores and a minimum investment track record.

eToro Demo Account

All registered eToro users receive a US$100,000 demo account for free, which gives you the chance to practice your investment strategies before investing real money. The account helps broaden your understanding of how the markets work, and gives you the opportunity to see how your investments would perform in real-time. This feature is great for beginners who may be reluctant to invest larger amounts right away. 

eToro Insights

To keep its users informed on the markets, eToro offers daily blog content and notifications about the current state of the markets.

Visit eToro to learn more.

How do I trade with eToro?

When you sign up with eToro, you’ll gain access to over 2,000 stocks, most major cryptocurrencies, CFDs, CopyPortfolios and copy trading. The process involves a quick and straightforward online form, followed by a short questionnaire to gauge your level of experience and to tailor the platform to your investment needs.

You’ll need to deposit a minimum amount of US$200 to get started with eToro. Once you make your first deposit, you can start investing in stocks, ETFs, crypto and other instruments.

You can also practice with eToro’s virtual demo account or copy other traders or investors based on their gain, success and risk scores.

What are eToro's charges?

Signing up with eToro and accessing a US$100,000 demo account is free, but a minimum deposit of US$200 is required to start investing. 

Here are the key eToro fees and charges:

Currency conversion (FX) fee: 0.5% on every deposit.

Withdrawal fee: US$5 for every withdrawal.

The minimum withdrawal amount is US$30. Long (BUY), non-leveraged stock and ETF positions are not executed as CFDs and do not incur commission (they do incur conversion and withdrawal fees).

Inactivity fee: US$10 every month after an inactivity period of a year.

Visit eToro’s website to learn more.

Is eToro expensive?

eToro users don’t pay any annual platform fees or trading fees. After depositing a minimum amount of US$200 to start trading with eToro, you can then choose how much you want to invest into the platform according to your spending preferences. Please note that withdrawals incur a fee of US$5, and FX rates apply to non USD deposits and withdrawals.

Is eToro good for beginners?

With a variety of unique instruments and trading tools on offer, along with knowledge from the eToro community, the platform is suitable for various users ranging from beginners to more experienced traders.

eToro's CopyPortfolios is a particularly good feature for beginners as it allows you to copy the investment choices of top users on the platform in real-time.

eToro’s low minimum deposits, investment variety and fractional shares make it a great choice for those just starting out in their investment journeys.

Is eToro safe?

With eToto, your money is protected by the Financial Services Compensation Scheme (FSCS) up to a maximum of £85,000.

This means you can get your money back if eToro were to go bust. Note that the FSCS does not cover losses arising from the performance of any of your investments.

Is eToro regulated by the FCA?

Yes, eToro is authorised and regulated by the Financial Conduct Authority (FCA). Have a look at their permissions on the FCA Register.

Does eToro have a referral scheme?

Yes. Earn up to US$500 when you invite your friends to trade stocks with eToro. For each successful referral, you’ll receive US$50.

Please note that you’ll need to have completed a first-time deposit of at least US$200 to your eToro account, and have opened one or more trades of at least US$100. Simply share your unique referral link, which can be accessed on your eToro account, to get started.

How do I open an account with eToro?

Visit eToro’s website here.

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